What’s Money Got to Do With It? | Small Business Trends

What’s Money Got to Do With It? Small Business Trends: "frequently in the way they conduct the financial affairs in the business. Now, I’m a marketing guy, remember that, so don’t get me wrong, I’m not simply referring to crisp financial forecasting and reporting. You can and probably should hire that stuff done.
I’m talking about something more basic than that, something more closely related to marketing.
Uneasiness with money shows up in under pricing your products and services
Uneasiness with money shows up in failing to talk about payment expectations with customers
Uneasiness with money shows up in uncollectable accounts receivables
All of the above can wreak havoc on the ability for a business to grow and prosper, but I believe that they do more than that. Some businesses actually do muddle by doing all of the above, but know this, your pricing and the way you communicate how you expect to conduct professional relationships speaks volumes about value."

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